Pay it Forward

We are living through uncertain times. We know that many people are frightened and anxious. We are too and we are so grateful to our customers for supporting us through this difficult time. We also know how books can bring great comfort and joy.

The #PayItForward initiative was born on 17th March 2020 when a kind customer paid some money to the bookshop. “Send three books to people who need them,” he said. Later that evening, someone else did the same. The following day, we found some homes for the new books and then the donations began to roll in from other generous people.

Due to the number of people who have been contacting us to donate, we have decided to set up this page on the website where you can donate towards #PayItForward. While we can’t share the details of who has received a book, please do email us on hello@wonderlandbookshop.co.uk if you would like to receive information on what has been sent on your behalf (age, book, region).

We love picking out books for people to make them smile and we ask for people to nominate someone who needs a book. We offer no judgement, we don’t ask for reasons to be explained unless someone wants to talk about it. We are just aiming to spread a little joy. Recipients so far have either responded to social media call outs, or have been nominated by friends.

Every donation received will go towards #PayingItForward for someone else. If at any point we become overwhelmed, we will seek to work with the local foodbank on distributing books. On 18th March 2020, we were proud to donate a number of books to Bassetlaw Foodbank, thanks to the support of our amazing customers.

“Thank you for brightening up her month,” – recipient family member, March 2020

Are you ready to donate? Please click the button below and thank you so much.