Privacy Policy

We take the privacy and security of your personal information seriously. We will only use your personal information to provide services you have requested from us.

​The European General Data Protection Regulation (GDPR) is effective from May 25th 2018 and our privacy policy has been updated to incorporate all the requirements. The below privacy policy explains how and why we use the personal information you give us and tells you about your rights in relation to it.

Who we are

‘We’ in this website refers to Wonderland Books Ltd. Within the scope of GDPR rules we are a ‘data controller’.

Our website address is:

What personal data we collect and why we collect it

We collect your name and email when you sign up for our newsletter.

​We collect your name, postcode, email or phone number when you place an order with us at the shop, over the phone or via email.

​We collect your name, full address, email and phone number, and card details when you buy tickets or gift cards online. In case of posting to the gift receiver directly, their address is also collected. We may also collect the recipient’s date of birth in case of posting gifts.

Payments are handled by the third-party “PayPal.” Payment details are encrypted on their system. We urge you to make yourself familiar with their privacy policy.

How we use the information we collect

When you sign up to our newsletter, we use your email to send our newsletter.

​​We use your personal information to process the order, take payment and fulfil the order you have placed with us. In case of posting to the gift receiver directly, we use their address to complete the order.

The lawful basis for using your information

We rely on your consent in relation to the newsletter subscription and all orders placed with us. We do not track or use this information for any other purpose.

Who we share your information with

​We never share or sell your information with third parties for marketing purposes. When necessary to share your information to fulfil orders or send newsletters, we do so in a safe and secure manner that fulfil legal requirements. We may share your information with 3rd party providers:

– Email service providers for our newsletters (Mailchimp)

– Payment service providers for processing transactions (PayPal)

How we protect your information

We have implemented security measures designed to ensure that access to your data in any form is strictly monitored and limited. Digitally stored information is password protected and kept securely, and by monitoring and protecting our website with appropriate security measures. We work closely and securely with any 3rd parties that we have had to share your data with as outlined in the above section 5.

How long we retain your data

If you leave a comment on this website, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

We will keep your personal information for the purposes set out in this Privacy Policy and in accordance with the law and relevant regulations. We will never retain your personal information for longer than is necessary.​

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.) as well as Google Maps. Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Cookies are small pieces of data stored on a site visitor’s browser, usually used to keep track of their movements and actions on a site. We use cookies on our website security and to manage bookings. For more general information on cookies see the Wikipedia article on HTTP Cookies…

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

Third party analytics (Google Analytics) are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Your rights in relation to the information we hold

You have the right to request, withdraw, correct and delete the data we hold on you. If you would like to do so, please email us at or write to us at 64 Carolgate, Retford, DN22 6EF.

Changes to this Privacy Policy

We may make changes to this Privacy Policy from time to time.

To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.